Your website is your shop-front.  One of its primary functions is to attract new business and tempt visitors to pick up the phone to you.  Keep copy brief, graphics are easier on the eye than lots of words, and remember to promote benefits not features.  Your widget may be made out of the world’s strongest element, but the reason your prospect is going to buy it is because its unparalleled strength means it is unlikely to break so offers exceptional reliability and “up-time”.  Incorporate ‘calls to action’ – don’t just put a contact form on the page; encourage the site visitor to contact you by placing a unique, stand-out button with a strong message – e.g., “Too good to be true? Contact us today to receive a free sample of our widget, and try it for yourself!”