Webinars are a fantastic tool with which to reach customers – particularly those that are not located locally.  Perhaps you have an online system that you would like your clients to use, for which a webinar could offer training?   Perhaps your industry is beset with regulatory requirements that an instructive webinar could help clients navigate?  Webinars will drive traffic to your website, add a bit of variety to your content, and (used correctly) can be invaluable in creating and establishing your brand message.