Up-Selling Promotions

The probability of selling to an existing customer is 60 – 70%... you must make the best of these odds.  While chasing new business is important, it is equally vital that you don’t ignore your existing customer base, which you have already established has a need and is ready to buy.  How many of your customers might purchase one of your higher-end products/services if they were aware of the availability and benefits?  Establish your up-selling prospects, then approach each in turn as part of a customer care programme or sales promotion.