Trade Press

Looking to raise your company’s profile in within your industry?  What better way than getting your name in the press!  Introduce yourself to the business journalists writing for the key trade journals.  Invite them to any events you hold.  Support any initiatives they run.  Offer your opinion or advice on issues affecting businesses within your industry. Re-post their Social Media updates where they are relevant to your company.   If you want your business to be seen as a leader in your industry or the ‘go to’ name for your service/product, you need to project an identity that reflects this desire, and trade press is a particularly effective means of doing so.