Social Media Accounts

Social media has become increasingly important in terms of communicating regularly with prospects and customers, and building an online ‘voice’.  Create a social media profile with accounts that reflect your service – Twitter and Google+ are great for all businesses; Pinterest and Instagram are more suited to creative companies, or those with lots of products to showcase.  Post regularly – not necessarily every day, but two or three times a week, so that followers look for your updates.  Follow those people and companies you currently work with, those you would like to work with, and other ‘movers and shakers’ in the local area and your industry.