Social Media

Social media is an extremely important tool with which to communicate with customers and drive traffic to your website.  By posting relevant and interesting content to Twitter et al, you provide your company with a ‘voice’; an opportunity to establish expertise in your industry, increase familiarity with your business, and interest customers and prospects alike.  Social media helps to build a positive and powerful reputation, and offers a further opportunity to up/cross-sell.  It is also important to ‘follow’ your customers – discover what it is happening in their business and then use this information to be more proactive in meeting their needs and forging a closer relationship.