A good website often takes a big chunk of a marketing budget to develop, so you need to ensure that you get your money’s worth!  How?  By making sure prospects and customers can find your site!  A site not optimised for search engines is like locating a shop down a dark-alley that no-one ever visits – passing trade is non-existent!  Whilst SEO can be complex, the basics are accessible to most people, and even a small amount of knowledge can make a huge difference to your ranking.  There are lots of really good articles on the web which will give you a general grounding, and many companies like Smart that can point you in the right direction.