Public & Media Relations

Media relations is a powerful tool for the small business, providing critical, third-party endorsement for your product, service, issue or company.  When compared to more direct forms of communication such as advertising or direct mail, communicating through a journalist provides valuable and sought-after credibility that other forms of communication cannot match.   For a business where stakeholders include the public, media relations offers an effective means by which to get your message out to a large number of people in a cost-effective manner.  Identify your local business journalist and get in touch – perhaps you could offer to write a regular ‘Advice Panel’ piece, or provide an opinion on a current news story?