Promotional Give Aways

Promotional gifts (pens, pads, calendars) can be expensive, so ensure they are worth the investment.  Select a product which a customer will retain for a period of time (this is why calendars are so popular), but also something which reflects the value of your product/service.  If you sell the Rolls Royce of widgets, don’t give your customers the cheapest pen you can find.  Where there is budget to do so, try to identify an innovative or creative gift.  Calendars are great value because they are useful for a year, but can also be very vanilla.