Post Cards

Post Cards (A5 or similar) are great as mailshot items, because they are cheap to send and immediately grab the prospect’s attention.  They work particularly well in combination with a cold calling/appointment generation campaign.  Don’t crowd the available space with lots of text, or unrelated images.  Reduce your message down to its very bare bones (your “elevator pitch”) and then create your design from here. Remember – the purpose of the post card is not to sell.  It is to raise awareness of your product/service so that you have a platform from which you can sell.