Local Press Coverage

PR will raise your profile, leading to greater interest in your business and ultimately, more sales.  Greater familiarity with your brand will increase the success of cold sales/lead generation initiatives, as those companies contacted are more likely to be aware of your services and therefore will be open to discussing their requirements with you.  PR establishes your business as an expert, a market leader in your sector, with a professional approach to your business and customers.  Prospects will think of you when the need for your service arises.  Keep your articles interesting – try to find the ‘story’ in every press release that your prospects will actually want to read.