Local Business Exhibitions

If your product or service has a largely regional scope, local exhibitions can be an excellent source for new business.  Exhibitions serve to raise the company's profile, attract new business leads, establish relationships with useful contacts and potential clients, reinforce relationships with existing customers, and provide a platform from which to connect with the media.  Just make sure you prepare properly to give the best possible impression – you will need a branded exhibition stand, some professional-looking handouts, maybe a promotional gift, and something interesting (preferably interactive) to lure potential prospects to your stand.