Exhibition Materials

Exhibitions can be a costly business, so make sure you prepare well in advance and have all of the marketing collateral you need to get the very best value from your investment.  An eye-catching exhibition stand is a must, as is some kind of handout that visitors to your booth can take away with them.  Wherever possible, try to be creative – give your visitors something that they remember, and which stays with them after they’ve left the exhibition.  Then, when you phone them a day or so later, they will remember who you are, what you do, and are more likely to take your call.  If you are exhibiting regularly, put together an ‘exhibition pack’ or checklist to ensure you’ve always got everything you need, and constantly review and improve your display to ensure maximum impact.