Customer Profiling

You can only develop the next step for your business when you truly understand your business today.  Periodically, spend a few hours reviewing the make-up of your current customer base – their size, industry, location, the products/services they buy from you etc.  You never know – you might learn that what you believe to be your ‘typical customer’ is not in fact an accurate portrayal, and this in turn may lead you to focus your sales and business development efforts on a completely different (and more profitable) market…