Comment & Opinion

As with blogs, contributing to local press articles or radio/TV debates allows you to present your views, to build a positive reputation, and to demonstrate that your business does not sit in ignorance with a blind eye to public concerns.  Foster a relationship with local journalists so that they call you when researching a piece that you might be able to contribute to; establish yourself as the ‘go to’ person for an informed and relevant opinion on a significant local, national or industry-specific issue.  Put any fears that you have of appearing arrogant or big-headed to one side – surely it is more important that you are in a position to shape and contribute to local debate in a rational and constructive manner.