Business Cards

Your business cards represent prime promotional real estate.  Yes, it’s important that a prospect knows your name and who you work for, but it is equally important that they recall what your company can offer them - your business card provides this aide memoire.  They are more likely to retain your card than your mailshot, so use the reverse of your cards, not for another logo or strapline, but for a concise overview of what you do and the benefits that your product/service brings.