A strong brand is vital to your sales success, providing you with a unique name, image and identity to set you apart from your competitors.  It can also be quite expensive to over-haul, with updates potentially required to everything that carries your logo - stationery, vehicle livery, signage and product packaging.  On a micro-level, it is important to ensure that all communications with customers carry your logo and are consistently formatted with a similar ‘look’ (font, images, headers/footers, social media icons) to maximise brand recognition.